Hi. I’m Heather, a freelance web copywriter.
A few years after I quit my job to go solo, my husband told me “it’s a good thing you’re good at this.”
It's one of my favorite compliments ever.
Since then, I’ve dedicated my career to fine-tuning the best practices and writing techniques that will set you apart from your competition.
Here’s my story
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I wrote for the Indianapolis Star. We didn’t have smartphones back then so I carried around a reporter’s notebook and everything.
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(That’s the newspaper in Sydney.) It took a solid month for me to realize every major U.S. news outlet was there too. Because, you know, THE OLYMPICS. Probably should’ve applied to work at one of those instead. Woops.
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It was in Western Pennsylvania. That lasted four months.
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Spent a year and a half at a newsletter company. More than 70% of my salary went to rent but I had a press badge and covered Capitol Hill. So that was cool.
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So I took a job in public affairs. My boss was a former reporter for Time Magazine and the Wall Street Journal. She was awesome. I stayed for five years.
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That’s all I have to say about that.
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I’ve been doing it ever since.
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So long AP style. Still hurts, but I survived it.
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Which has nothing to do with writing but is maybe one of the best things that ever happened to me.
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I already gave in with the Oxford comma. But this is a hill I will die on.
Today, I specialize in high-quality web content — SEO copy, landing pages, e-books, white papers, case studies, email campaigns, blog posts, infographics, and more.
✓SEO copywriting certification
✓Pulliam Journalism Fellow
“
Heather is one of the best writers I’ve come across. I’ve worked with her at three companies in very different industries and she continually impresses me at how quickly she can learn new topics and target audiences.
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— Caroline Lalla, Rithum
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Solid strategic writing is a must, yet something that was hard to find...until I met Heather. Each time I've worked with her, my expectations have been exceeded. I continue to engage Heather's services, as her writing ability is some of the best I've found.
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— Beth Cleveland, Praytell Strategy (Collaborator on Hyatt Gold Passport)
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I thought the main web guy was going to kiss me when he saw Heather's document and how it was set up so perfectly for what he needs to do.
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— Chad Klimaszewski, 12pt Creative
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"Heather is a force to be reckoned with. I am very appreciative to her for lending us her formidable skills and talent—and just taken at large with her efforts and professionalism”.
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— Ed Illig, Emplify
"Heather’s part of a very elite group of SEO copywriters who have spent the time to gain certification and showcase their expertise."
Heather Lloyd-Martin | SEO Content Institute
"Our web traffic, engagement, conversion, and pipeline results were the strongest since Heather joined us."
Danielle Ross | Citrix
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Heather possesses an endless amount of creativity and passion, which has measurably resulted in driving more sales leads to our company. We trust her immensely.
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— Scott Parks, ScribeAmerica