The Mueller Writing Blog

Blog posts, eBooks and other content marketing resources written by Heather Mueller

Website Launch Checklist: Tips to make your website show up in Google

Are you revamping your website or getting ready to launch a new one? I decided to put together a checklist you can use to avoid snags, ensure quality traffic from the search engines and, most importantly, generate more leads:

Pre-Launch Checklist

Before you hit “publish,” your team should be able to answer “yes” to most, if not all, of these questions:

Have you set up 301 redirects for URLS that will change with your new site structure and navigation?

Have you specified a canonical URL?

Does every image have a descriptive alt tag?

Did you research your competition and customers before writing web copy?

Does each page have a unique title and meta description?

Is your website free of grammatical errors and typos?

Is your copy consumer-friendly? (Hint: If you see more instances of words like “you” and “your” instead of “we” and “their,” the answer is “yes.”)

Have you used the appropriate headers tags (h13, h23, h3s, etc.)?

Are social buttons, badges and links easy to find?

Did you create an editorial publishing calendar to ensure your blog is updated regularly?

Does each page have no more than one primary call to action?

Did you use original photography and readable fonts?

Post-Launch Checklist

Launching your website is just the first step. There’s still work to be done:

Have you created an XML sitemap and submitted it to Google and other search engines?

Have you set up business listings like Google Places, Angie’s List, Yelp and Bing Places for Business?

Did you set up Google Analytics to monitor how people are interacting with your site and Google Webmaster Tools to check for errors?

Are you following your editorial calendar and regularly updating your blog?

Are you checking sources like Google Trends for new blog topic ideas?

Are you checking Google Webmaster Tools for new keyword ideas?

Are you engaging customers with regular promotional campaigns—both online and offline—to drive people to your website?

Yes, it’s a lot to remember. But having a content strategy and experienced digital marketing team in place before you write and develop and your website is a great way to ensure you don’t overlook these important elements. And if you use WordPress, there are some great themes and plugins that take the mystery out of technical stuff. I can help…email or call me a call today.

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