Mueller Writing’s web copywriting tips are short, sweet and easy to follow. Learn effective online strategies for SEO writing, email marketing, blogging, press releases and more.
Want an easy way to get hundreds, even thousands, of folks visiting your website?
Write for social media.
Yes, you want people to find your website when they type keyphrases into Google. As an SEO copywriter, I’m a big proponent of incorporating SEO basics into web copywriting.
But there’s also another, perhaps even more powerful, group of online consumers you should be reaching out to. Read More
If there’s one statement I hear most often from clients, it’s this:
“I hate to write. I can’t believe you do it for a living.”
Well, here’s a little secret: I don’t always love the web copywriting process. There are times when I stare at a blank page for 20, 30, even 90 minutes. When those moments hit, I pull out my favorite (free) online tools. Read More
Ready for this week’s web copywriting tip? Here it is:
Forget about search engines.
I know, I know. I’m an SEO copywriter, for crying out loud. Why would I tell you to neglect search engines when writing content for your website?
There’s a very good reason, actually. Read More
This week’s web copywriting tip begins with the story of a hungry foodie (me).
It was a Thursday. I was hungry. Sushi sounded good, and I remembered reading about a new place in my local newspaper. I found the name of the restaurant, pulled up Google and typed it in.
Nothing. Read More
I’ve worked in a lot of industries over the years: public relations, journalism, marketing, nonprofits, government…you name it. No matter what type of writing I do, at some point it always happens. Someone involved in the approval process decides the copy really needs an extra “punch.”
They hit “track changes” in Word and start sprinkling in phrases and acronyms like “award-winning” and “ROI.” In a matter of minutes, their human-sounding web copy is transformed into an unreadable digest of jargon and buzzwords.
As a web copywriter, I come across a lot of these hyperboles and meaningless words. Next time you’re tempted to use them, here’s my advice:
Don’t. Read More
I promise. Nothing irks me more than a web page that sits empty for months on end. The first article will be up shortly.
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