Press Release Services
SEO Press Release Writing
Many folks (and even some SEO agencies) confuse traditional news release writing with announcements that are used as part of an overall search engine optimization strategy. The latter are infused with your top keyphrases and focus on topics that are of interest to your target audience. Effective SEO press releases add valuable content to your site, attract third-party links and heighten your online brand presence.
Traditional News Release Writing
When publicity’s the goal, you need a hook: an interesting angle that’ll attract the attention of traditional media (folks like newspaper editors, magazine writers, TV producers and newsroom bloggers). The goal is to get third-party influencers to write about your brand. When it comes to this type of news release writing, I draw from a background in journalism and public relations to identify newsworthy angles and create one-pagers that are compelling to targeted media outlets.
Press Release Distribution Roadmap
For traditional new release writing, you need to hit the right media at the right time. For SEO press releases, it’s gaining high quality backlinks that’s paramount. Both require a lot of research and time. I can make it easier with a roadmap for distribution. This services includes a custom list of top media outlets, bloggers and Twitter contacts who are likely to be interested in your news item, as well as recommendations on how to effectively share your news.