Marketing Message Development
This really is just a fancy way of saying “figuring out what makes your company unique.” Developing key marketing messages is a crucial first step—one that ensures your website and other promotional materials are written in a style that makes your brand stand out from the competition.
This service usually involves a little homework on your part, and includes:
- An initial questionnaire and/or interviews to get to know your business and target audience
- A SWOT analysis (strengths, weaknesses, opportunities and threats)
- Competition research to identify your unique selling proposition
It’s all transformed into key marketing messages to guide your overall content strategy.