I’ve been reading PR guru Cheryl Smithem’s Connection Maven blog for years, so when she asked me to write a guest post I jumped at the chance.
Cheryl and I talked recently about how most small businesses understand the importance of spending money on a polished website with professional photography, graphics and development. Often, creating content is an afterthought.
In a guest post on the Connection Maven blog, I talk about why this is a big mistake. Here’s an excerpt: