How a Small Business Website Caught the Attention of a Big-Time Investor
For years the CEO of Table Maestro, a small business serving the fine dining industry, relied on offline methods—traditional techniques like cold calling and word-of-mouth referrals—to land new clients. So the company’s website, while informative, wasn’t playing a big role in increasing sales.
As the operation started to grow, it became clear the website needed a lift.
Table Maestro employed Mueller Writing to craft web copy that would speak directly to a target audience of restaurant managers and owners—professionals whose success is dependent on filling dinner tables each night.
Working with the company’s CEO, Alicia Aloe, we started by answering questions such as:
What is the main purpose of your site?
A: To show fine dining restaurants how outsourcing a phone reservation service can increase ROI.
Who is your target audience?
A: Restaurant managers and owners.
What are their biggest concerns?
A: Losing high-revenue reservations to competitors.
How does Table Maestro solve them?
A: By providing a personalized, customer-friendly way to get more reservations, even when a restaurant is closed.
Mueller Writing then used these answers, along with proven web copywriting techniques, to create:
- Compelling headlines that entice site visitors to read more
- Concise, easy-to-ready copy demonstrating how Table Maestro’s services benefit clients
Web Content as a Game Changer
“It wasn’t until the new website launched that the industry really started to take us seriously,” Aloe said. “Before, clients and prospects had to rely on my interpretations of what we do. Now, through the website, they can see clearly how our services will benefit their companies.”
The story gets even better when Open Table comes knocking…
Within a year of the new website launch, Table Maestro reached a long-time goal when the business was acquired by Open Table in a multi-million dollar deal.
“That probably wouldn’t have happened without the website,” Aloe said. “The overall branding and content, together with the design, really validated Table Maestro and set the stage for who we are as a company. It plays a major role in our marketing to potential investors, clients and employees.”
Read the web copy that helped this small business catch the attention of a major investor.
Ready to get similar results? Call or email today to discover what freelance website copywriting can do for your business.
