Hyatt Gold Passport

From the Mueller Writing Portfolio: Hyatt Gold Passport’s Content Hub

“In the public relations industry, solid strategic writing is a must, yet something that was hard to find…until I met Heather. Each time I’ve worked with her, my expectations have been exceeded.”

—Beth Cleveland, Praytell Strategy

How do you promote a brand partnership when it’s centered around a popular travel destination? Sell the experience! That’s exactly what Mueller Writing helped Hyatt Gold Passport® and MGM Resorts International do with its Make Vegas Yours campaign.

Working in collaboration with Hyatt’s social media partner agency, Praytell Strategy, Heather served as editor-in-chief for a content hub that dished out daily and weekly articles on Las Vegas’ best dining, entertainment, nightlife and activities—all while promoting the unique partnership between Hyatt Gold Passport and M life. The mix of high quality web copy, user-generated content and a robust social media strategy were key drivers behind this campaign’s success.

Heather Mueller Web Content Sample: Make Vegas Yours

Mueller Writing Client: Bluebridge

Bluebridge

Mueller Writing Client: Lenovo

Lenovo

M life's Bellagio

Hyatt Gold Passport

Mueller Writing Client: Formstack

Formstack

Mueller Writing Client: Uberflip

Uberflip

Mueller Writing Client: Avalara

Avalara

MedicalRecords

ScribeAmerica

Mueller Writing Client: Jell

Jell

Mueller Writing Client: Belmond Charleston Place

Belmond Charleston Place

eSiteAnalytics

eSite Analytics

Mueller Writing Client: SignoSeis Vineyards

SignoSeis Vineyards

Mueller Writing Client: Wild Wing Cafe

Wild Wing Cafe