From the Mueller Writing Portfolio: Formstack Blog Posts, eBooks, Bylined Articles and Reports

Client: Formstack is a powerful online formbuilder and lead capture SaaS tool for marketers

Projects: Bylined blog posts, ghostwritten blog posts and bylined articles, eBooks, handbooks and reports

Results: The 2015 Form Conversion Report ghostwritten by Mueller Writing garnered coverage in top outlets including AdWeek, MarketingProfs and Entrepreneur

Overview: Formstack has an amazing digital content team that’s played a big role in the startup’s incredible growth. Mueller Writing’s longstanding relationship with this SaaS company began when the marketing department was seeking expert writing assistance for the blog and resource center. Dozens of blog posts, eBooks and reports later, Formstack’s user base continues to grow as a direct result of its inbound marketing program.


Blog Posts

Mueller Writing has contributed dozens of thoroughly researched, carefully crafted and meticulously proofed blog posts to the Formstack blog. Some were ghostwritten; others were bylined. Here’s a sampling of several of the highest-performers:

eBooks and Handbooks

Heather Mueller served as the behind-the-scenes copywriter for many eBooks, handbooks, worksheets and other resources. Here are the highlights—all of which can be downloaded on the Formstack resource center:


Heather Mueller was the ghostwriter behind these two industry reports:

“Heather delivers excellent copy from the very first draft. We’ve thoroughly enjoyed working with her on a variety of projects, from blog posts to e-books.”

—Eva McKnight, Content Team Lead, Formstack

Mueller Writing Client: Bluebridge


Mueller Writing Client: Lenovo


M life's Bellagio

Hyatt Gold Passport

Mueller Writing Client: Formstack


Mueller Writing Client: Uberflip


Mueller Writing Client: Avalara




Mueller Writing Client: Jell


Mueller Writing Client: Belmond Charleston Place

Belmond Charleston Place


eSite Analytics

Mueller Writing Client: SignoSeis Vineyards

SignoSeis Vineyards

Mueller Writing Client: Wild Wing Cafe

Wild Wing Cafe