From the Mueller Writing Portfolio: eScribe Handbook
Client: eScribe (now ScribeAmerica) is America’s fastest-growing medical scribe staffing company
Projects: Content strategy, editorial calendar, SEO web copy, blog posts, eBooks, white papers
Results: 222% increase in leads
Overview: Electronic medical records documentation isn’t an exciting topic. That is, unless you’re a physician who’s looking for relief. Enter eScribe, a firm that specializes in documentation assistants for doctors. When Mueller Writing began managing the eScribe website and blog, the first step was to optimize past posts for search engines. Then came all-new web copy and an editorial calendar for ongoing content creation, from original posts to valuable guides and handbooks. Each was accompanied by a customized email drip campaign executed through the company’s marketing automation tool (Pardot).
Within a year of implementing this content strategy, eScribe experienced:
- 222% growth in the marketing automation database, purely from content downloads
- 100% increase in monthly traffic, from 1,325 to 2,666
- Sales contracts, each worth hundreds of thousands of dollars, secured as a direct result of content marketing campaigns
And after a nearly two-year partnership with Mueller Writing, eScribe caught the attention of ScribeAmerica and joined forces with what is now the nation’s largest medical scribe staffing company. Mueller Writing has also contributed content to ScribeAmerica.
Content Marketing Samples
Here are several examples of the biggest drivers of new leads—each one fully concepted, crafted, published and promoted by Mueller Writing:
“Heather possesses an endless amount of creativity and passion which has measurably resulted in driving more sales leads to our company. We trust her immensely.”
—Scott Parks, Vice President ScribeAmerica