SEO Copywriting Frequently Asked Questions

Who benefits from search engine copywriting?

SEO (search engine optimization) copywriting is for you if:

You have (or are building) a business-to-consumer website and need higher search engine rankings to attract more customers.
You need to generate more targeted business-to-business leads and establish your brand as an industry leader through your online presence.
You have a really cool business plan for training monkeys to do laundry (just kidding, but if this last one applies I definitely want to hear from you).

High-quality search engine copywriting makes it easy for prospects to see your brand as a natural choice, from the day they start thinking about your product or service to the moment they click “purchase.” Back to Top

What is it, anyway?

SEO website copywriting involves three key steps:

Identifying search terms that people are typing into search engines to find your business
Working those search term keywords into attention-getting titles, meta descriptions, hyperlink text, and web content to help with search engine rankings and convince people to visit your site
Using marketing strategies to craft keyword-rich, persuasive website copy that convinces prospects your business is worth frequenting

Search engine copywriting is not the same as paid (or pay-per-click) online advertising, which targets keywords for advertisements that appear in a separate column in search results. Back to Top

If I want to rank well in the search engines, is SEO copywriting all I need?

No. High quality, ethical search engine copywriting accounts for a big chunk of online marketing, but it works best when coupled with a holistic approach. That means a website copywriting strategy that includes ways to land inbound links, and a site structure that’s easy for visitors to navigate and search engines to index. Back to Top

Can you get me search engine rankings for the keyphrase “techniques for swimming to France”?

So…how many margaritas did you have with lunch? Back to Top

Can you guarantee a #1 search engine ranking?

No. And don’t believe firms that tell you they can. Even Google says so.

What I can guarantee is website copywriting and related strategies that are very likely to give your web traffic and conversions a huge boost. Back to Top

How does the website copywriting process work?

You can read all about how I provide website copywriting and other marketing services on my “about” page. Back to Top

What makes you think you’re so special?

Well, I can tell you where to find the best beef tartare in Charleston, S.C. And how to use a coupon organizer to save $40 at the grocery store.

I’m also one of a handful of online writers certified by SuccessWorks, a pioneer in the field of search engine copywriting. I pull from a background in journalism, marketing and public relations to create online marketing content strategies that convert like crazy—whether that means increasing sales, boosting awareness or getting other results your business needs. Back to Top

What the heck are title tags and indexing?

I know, I know…industry jargon is frustrating. Check out my handy-dandy glossary of common search engine copywriting terms for some real-people explanations. Back to Top

What’s your favorite way to burn calories?

Hiking. Although, according to FitDay.com, I’m burning 31 calories an hour as I type these FAQs. Back to Top

Do you provide PPC and other types of paid SEO services?

At this time, Mueller Writing focuses solely on organic search engine optimization—using keyword research and marketing insights to craft compelling, keyphrase-rich copy for your website and other materials. Back to Top

Have a question you don’t see here?

Shoot me an email and I’ll send you an answer within 24 hours. Back to Top