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Digital Marketing Tips

Formstack eBook: Stressed Marketer's Guide to Lead Gen with Social Media

It took a lot of work. But you did it. Your company now has an impressive following on social media. Likes are skyrocketing, retweets are happening regularly, and your content is being shared like crazy. Now comes the critical question: How many of those social media conversations are resulting in revenue-boosting conversions? If the answer [...]

Filed Under: Digital Marketing Tips
Formstack eBook: Using Web Forms for Content Strategy

If you were to ask me the one mistake I see most often when it comes to content marketing, I wouldn't hesitate to answer: A lack of targeted web forms. Not just web forms. Targeted web forms. Why? Because these are your ticket to capturing leads you can nurture into signups, registrations, sales and other conversions that [...]

Filed Under: Digital Marketing Tips
review stars

Are You Making the Most of Customer Reviews?

Your best marketers are happy customers. Actually, scratch that. Your best marketers are customers who leave reviews. That’s what I’ve been thinking since I heard this NPR story about the Amazon Vine Program. In it, spokesperson Julie Law said this to a radio reporter: Even a product with negative reviews sells better than a product [...]

Filed Under: Digital Marketing Tips, Local Search
checklist

Are you revamping your website or getting ready to launch a new one? I decided to put together a checklist you can use to avoid snags, ensure quality traffic from the search engines and, most importantly, generate more leads: Before you hit “publish,” your team should be able to answer “yes” to most, if not [...]

Filed Under: Digital Marketing Tips, SEO Copywriting Tips
Web Content Slip Ups

5 Website “Strategies” People Hate

Could you accidentally be sending people away from your website? If you’re like many of the companies I’ve worked with over the years, you may be filling your site with content that unintentionally turns people away. Here are five of the most common mistakes I see and what you can do to fix them: People [...]

Filed Under: Digital Marketing Tips
Google

Are you struggling to get your website to show up in Google? Wondering why your website analytics show little-to-no traffic, month after month? It might be because you need more powerful titles and descriptions and customer reviews. Or perhaps your blog posts lack behind-the-scenes copy to tell search engines what your page is about. Or [...]

Filed Under: Digital Marketing Tips