Web Copywriting for Social Media: 5 Compelling Content Ideas Want an easy way to get hundreds, even thousands, of folks visiting your website? Write for social media. Yes, you want people to find your website when they type keyphrases into Google. As an SEO copywriter, I’m a big proponent of incorporating SEO basics into web [...]

5 Free Tools for Faster, Better Web Copywriting If there’s one statement I hear most often from clients, it’s this: “I hate to write. I can’t believe you do it for a living.” Well, here’s a little secret: I don’t always love the web copywriting process. There are times when I stare at a blank [...]

For Web Copywriting That Sells, Ignore Search Engines Ready for this week’s web copywriting tip? Here it is: Forget about search engines. I know, I know. I’m an SEO copywriter, for crying out loud. Why would I tell you to neglect search engines when writing content for your website? There’s a very good reason, actually.

Talk to Your Programmer Before Web Copywriting Begins This week’s web copywriting tip begins with the story of a hungry foodie (me). It was a Thursday. I was hungry. Sushi sounded good, and I remembered reading about a new place in my local newspaper. I found the name of the restaurant, pulled up Google and [...]

Avoid Hyperboles That Make You Sound Like a Schmuck I’ve worked in a lot of industries over the years: public relations, journalism, marketing, nonprofits, government…you name it. No matter what type of writing I do, at some point it always happens. Someone involved in the approval process decides the copy really needs an extra “punch.” [...]

Coming Soon . . . Easy Web Copywriting Tips You Can Use I promise. Nothing irks me more than a web page that sits empty for months on end. The first article will be up shortly. Want to preview web writing ideas before they appear here? Sign up for my free web copywriting tips via [...]