Heather Mueller: Certified SEO Copywriter

Hi. I’m Heather Mueller, a freelance website copywriter based in Charleston, SC. I help companies boost web traffic, entice customers, increase conversions and get all kinds of other good-as-gold results both online and offline — all through the power of the written word.

I know what you might be thinking: how can one freelance website copywriter really make my business stand out? For starters, you’ll be working with a former journalist and public relations pro who’s skilled at writing for both search engines and people (which, believe it or not, isn’t always easy to find).

You’ll also gain insights from a partner who’s learned from some of the best: I’m certified by Success Works, a pioneer in the field of SEO copywriting, and learned proven writing techniques while training under top journalists in the competitive Pulliam Journalism Fellowship program. Before starting Mueller Writing, I spent more than a decade learning the intricacies of how people consume information and what gets them excited by working full-time at newspapers and nonprofits as well as an advertising and public relations agency.

I like to cook. I live to eat. I’m ecstatic about living by the beaches of Charleston, S.C. I once worked as a second-rate waitress to help fund a year of travel in Australia and New Zealand.

The waitressing thing didn’t work out (O.K., so I was lousy), but helping companies—small businesses, corporate marketing departments, private firms and agencies—experience the power of compelling content…now that stuck.

Here’s What Happens When You Work with a Skilled SEO Copywriter:

First, a business calls me.
You might have a specific project in mind. Or just know you need help getting more people to visit your site. We talk. I develop a strategy and pull from my SEO copywriter services to create a customized project proposal. You sign the contract. We become partners.

I research.
You might fill out a brief questionnaire on your business. We’ll definitely schedule a phone interview. I brainstorm, research keywords, study the target audience and stalk the competition. I get everything in place to work a little online marketing magic.

I write.
I set the figurative pen to paper and start creating keyword-rich marketing messages that’ll entice folks to pick up their wallets. Depending on your specific needs, I could be writing anything from a single landing page or press release to an entire website.

We launch.
We track results. Unless your project fills a one-time need (like a traditional press release) we take a good, detailed look at how people are responding to your content and refine marketing messages as needed.

Intrigued? Shoot me an email so you can get specifics on how working with an SEO copywriter can help your business grow.